Founded by Helen Williams, who has been vegan since 2009, Best One Yet creates ice cream using a coconut milk and cane sugar base rotated with seasonal flavors from local farmers. Williams describes her creation as 'a deceptively rich treat, with a smooth texture and consistency that matches dairy ice cream, albeit with a very slight hint of coconut.' The colorful vegan ice cream truck operates at Boulder County farmers markets, where Williams shares: 'When we're at a farmer's market and we're selling ice cream that has peaches from the farmer who is right across from us, people love that story.'